Crafting the Überverse


Fabio Buccheri

January 4, 2024

Crafting the Überverse: A Tale of Innovation and Collaboration in the Metaverse

Hello, I am Fabio Buccheri from Bizzlogic. Today, I am thrilled to share with you an extraordinary journey – a fusion of creativity, technology, and collaboration that has reshaped the landscape of virtual onboarding and employer branding. I am talking about our latest project, the Überverse, created in partnership with Plan.Net Studios, a subsidiary of the renowned Serviceplan Group.

This project holds a special place in my heart, not just for its innovative approach but also for the personal connections that brought it to life.

At Bizzlogic, we have always believed in the transformative power of the Metaverse. Guiding companies like P&G, SAP, BMW, and Siemens, we have crafted immersive experiences that transcend traditional boundaries. Überverse, however, is a unique blend of our technological prowess with Plan.Net's creative direction – a perfect marriage of strategy, technology, and design that marks a new era in the digital world.

Stay tuned as I take you through the intricacies of the Überverse, sharing insights on its development, the challenges we faced, and the profound impact it is set to make. This journey is more than just a case study; it is a testament to the endless possibilities when innovative minds collaborate to push the frontiers of digital exploration.

Screenshots of the Überverse Avatars inside the environment

The Genesis of the Überverse

Plan.Net Studio’s journey began with an exciting proposition: to create an internal metaverse onboarding experience, which became the Überverse. This project was not just about leveraging our Meadow framework; it was about redefining the very essence of how new talent is integrated into a company's culture. The ambitious concept aimed to blend Plan.Net's creative and strategic direction with Bizzlogic's technical expertise to craft an immersive web application like no other.

From our initial meetings, it was clear that this project would push the boundaries of traditional onboarding. We envisioned a space where every element, every interaction, would narrate the unique story of Serviceplan Group. Our challenge was to translate their corporate culture and values into a digital experience that was visually stunning, engaging, and informative.

The creative and constructive interaction between our teams was electric. Plan.Net’s team, with their keen insight into employer branding, and we, with our experience in metaverse technology, found a common ground in our desire to innovate. We understood that to make the Überverse truly impactful, we needed to go beyond the conventional. This meant rethinking the onboarding process from the ground up – turning it into a journey that was as educational as it was entertaining.

Our collaboration was a dance of ideas and possibilities, each step leading us closer to realizing our shared vision. Plan.Net Studios provided the creative direction and strategy, while our team at Bizzlogic consulted and executed their ideas. This partnership was a convergence of strategy and execution, where each party brought its strengths to create something extraordinary.

Crafting the Überverse: A Collaborative Effort

The creation of the Überverse was a testament to the power of collaboration and shared vision. At Bizzlogic, we believe that the most groundbreaking projects emerge from the fusion of diverse skills and perspectives. In this case, Plan.Net Studios brought their creative genius while we contributed our technical expertise and the versatile capabilities of our Meadow framework.

The coordination between our teams was pivotal. Plan.Net Studios executive producer role was crucial in steering this project. Their approach to managing such a complex venture involved setting up the right team, defining clear workflows, and ensuring smooth execution. She highlighted the importance of keeping all stakeholders engaged and informed, which resonated with our approach at Bizzlogic.

The Überverse, as it came to life, was a rich tapestry of custom features, elements, and interactions, meticulously woven to reflect the essence of Plan.Net Studio's brand. The project highlighted the adaptability of our Meadow framework, demonstrating its ability to accommodate extensive customizations and bring a unique vision to life. This process was a learning experience for both our teams, offering insights into user behavior and the dynamics of collaborative creativity.

Screenshot of Überverse Avatar in front of giant "Ü-Structure"

Launching at Web Summit Lisbon 2023

The unveiling of the Überverse at Web Summit Lisbon 2023 was a moment of pride and excitement for everyone involved. Web Summit, known for its vibrant energy and innovative spirit, was the perfect stage to introduce their creation. The event, with over 70,000 attendees from various countries and sectors, offered a bustling backdrop for revealing this pioneering project.

In preparation for the launch, our teams worked tirelessly, driven by a shared passion and commitment. We were keen to display not just a new product but an original approach to onboarding – one that was immersive, engaging, and reflective of a company's culture. The collaboration between Bizzlogic and Plan.Net Studios had culminated in an experience that was more than just an onboarding tool; it was a gateway to a company's heart and soul.

The moment Überverse was unveiled, it was clear that we had created something special. Plan.Net’s creative forces behind the project had encapsulated their brands' unique story and values into an immersive world filled with custom features and interactions. The response from the audience was overwhelmingly positive, affirming our belief that the Überverse was not just an innovative product but a transformative experience.

The Web Summit was also an opportunity for our team at Bizzlogic to connect with like-minded innovators and thought leaders. Being surrounded by individuals who shared our passion for technology and creativity was inspiring.

This successful launch was a collective achievement made possible by the dedication and skill of our team and partners at Plan.Net Studios. It was a testament to what can be achieved when visionaries in technology and creativity come together.

Picture from Überverse WebSummit booth

Design and Development Insights

The development of the Überverse was a journey marked by innovation and meticulous attention to detail. Our team at Bizzlogic took on the challenge of adapting the Meadow framework to meet the specific needs of Plan.Net Studios. This adaptation process was not just about technical changes but about embodying the essence of Serviceplan’s brand in a digital realm.

One of the critical aspects of this project was the complete overhaul of our avatar system. The goal was to reflect the diversity and spirit of Serviceplan’s sub-brands. This required a deep dive into their brand identity and understanding the nuances that make each sub-brand unique. Annabelle reimagined our avatars to represent individuals and resonate with the ethos of the brand they symbolize.

Überverse avatars

The customization extended to the environmental and interaction designs, bringing a new dimension to the Meadow framework. This included creating a react front end, landing page, iconography, and implementing new features like avatar locomotion. In the Überverse, avatars can fly, adding an element of wonder and freedom that transcends traditional onboarding experiences.

Our collaboration with Plan.Net Studios was also a creative dialogue where the design teams constantly exchanged, tested, and refined ideas. This process was instrumental in ensuring that every element of the Überverse was functional and meaningful. From the virtual architecture that narrates the company's story to the subtle interactions that engage the users, every aspect was crafted with purpose and precision (More about the design process of the Überverse coming in a future article).

The result was a project that highlights a whole other side of Meadow – its ability to be customized and transformed to fit any brand's narrative. The Überverse stands as a shining example of how our platform can be tailored to create experiences that are not just immersive but also deeply personal and reflective of a brand's identity.

Insights from the Frontlines: Crafting the Überverse

The Überverse's creation, a landmark project by Plan.Net Studios, was a remarkable journey marked by innovation, unique challenges, and a deep learning curve. Insights from Plan.Net Studios' team offer a comprehensive view of the complexities and triumphs encountered in this venture. The project management approach at Plan.Net Studios was central to the success of the Überverse. The emphasis was on assembling a team tailor-made for the project, with clear workflows and defined roles. This strategic approach ensured that a diverse group of talented individuals worked harmoniously towards a shared vision. The team dynamics were instrumental in navigating the project’s complexities, with continuous reassessment and prioritization of design and development tasks. A major challenge identified by the team was the fluid nature of creating immersive experiences. The project required a flexible and agile approach, often involving real-time conceptualization and a willingness to adapt through trial and error. This adaptability was crucial in ensuring that features and designs were continually refined to enhance the overall experience.The communication strategy devised by Plan.Net Studios played a vital role in the project’s success. Focusing on storytelling and architectural elements to communicate corporate culture, the team developed a unique communication style that engaged their target audience, especially HR professionals. Cinematic teasers and detailed informative formats were utilized to build momentum and educate the audience about the innovative onboarding experience.

Strategically, the Überverse was perfectly aligned with Plan.Net Studios' broader goals. It showcased their expertise in providing solutions for Spatial and Web3 technologies. By leveraging Blockchain, Spatial, and AI, the team at Plan.Net Studios aimed to revolutionize traditional internet experiences, emphasizing the creation of tangible, innovative use cases that go beyond mere translations of current practices.

In evaluating the project’s success, Plan.Net Studios looked beyond conventional metrics. The project aimed to enhance the onboarding experience for new employees, support HR departments in maximizing their employer branding campaigns, and contribute to clients' sustainability efforts. This holistic approach to measuring success reflects Plan.Net Studios' commitment to creating impactful and meaningful digital experiences.

Outlook: The Path Ahead with Plan.Net Studios

The successful launch and reception of the Überverse at Web Summit Lisbon 2023 marks just the beginning of a promising journey for Bizzlogic and Plan.Net Studios. Reflecting on this collaboration, it's clear that our aligned vision and complementary skills have set the stage for a future ripe with potential.

As we look ahead, the possibilities are boundless. The relationship with Plan.Net Studios has evolved beyond a single project. We are now envisioning a series of initiatives that leverage the strengths of both teams. Plan.Net Studios' creative and strategic flair and our technical acumen with the Meadow framework create a powerful combination capable of transforming digital experiences across various domains.

Moreover, the success of the Plan.Net’s Überverse has opened doors for both parties to present the Meadow framework collaboratively to a broader market. This development is significant – it is not just about expanding our reach; it is about enriching the Meadow ecosystem with diverse applications and perspectives. As Plan.Net Studios integrates Meadow into the Serviceplan world, we anticipate a surge of innovative projects that challenge the status quo and set new benchmarks in the digital realm.

Our future relationship holds the promise of redefining the landscape of virtual experiences. Whether it is further exploring immersive onboarding, delving into new areas of employer branding, or pioneering uncharted territories in the metaverse, the constructive collaboration between Bizzlogic and Plan.Net Studios is poised to ignite a wave of digital innovation.

The Überverse project has shown us the power of combining storytelling with state-of-the-art technology. As we continue this path, we focus on pushing the boundaries, exploring new frontiers, and creating experiences that resonate deeply with users. With Plan.Net Studios by our side, the journey ahead is not just about technological advancement but also about crafting stories and experiences that leave a lasting impact.

Conclusion: Embracing a New Era in Digital Storytelling

As we reflect on the journey of the Überverse, it is more than just a successful project completion; it is a testament to the power of collaboration, innovation, and vision. This venture has enriched our experience at Bizzlogic and set a new standard in the realm of digital platforms.

The Überverse, a pioneering project in immersive onboarding, symbolizes Plan.Net’s commitment to pushing the limits of what is possible in the metaverse. It represents a fusion of creativity and technology, where storytelling meets innovative spatial computing, reshaping how we integrate new employees into a company's culture.

Our relationship with Plan.Net Studios goes beyond a mere business collaboration. It is a harmonious blend of shared goals and aspirations where each team's strengths complement the other. This collaboration drives our innovative endeavors, and we are excited to see where this journey takes us.

Looking ahead, our collaboration with Plan.Net Studios is poised to explore new horizons. With their creative and strategic prowess, and technological expertise, we are geared up to redefine employer branding, enhance corporate communications, and create immersive experiences that resonate with audiences worldwide.

As we continue to innovate and explore, our focus remains steadfast: to create digital experiences that are both technologically advanced and emotionally engaging. The Überverse is just the beginning of this exciting journey, and we are thrilled to have you join Plan.Net as they embark on this new era of digital storytelling.

Stay tuned as we continue to push the boundaries of the metaverse and redefine the future of digital engagement.

Fabio Buccheri

Fabio Buccheri is an XR and metaverse industry veteran. He has been involved in the space since 2014 and has worked with companies such as Bizzlogic, where he leads global sales and marketing efforts. He is also a mentor for several metaverse accelerators and has a background as a music producer and manager. In addition to his work in business development, Fabio is also an expert on XR audio technology.

November 2, 2023