Bridging the Gap


Johannes Crilly

November 1, 2023

Recognizing and Determining Use Cases in the Metaverse

Navigating the Metaverse: The Bizzlogic Approach

Hello, Johannes Crilly here from Bizzlogic's Sales & Business Development team. For potential partners venturing into the realm of the metaverse, it's essential to understand its evolving landscape and how to best harness its potential. While many of our clients come to us with a clear vision of their needs, translating these requirements into a metaverse setting can be daunting.

The rapid evolution of the digital realm means that even cutting-edge solutions from just a couple of years ago underwhelm in performance and applicability. Our dedicated Bizzlogic team, with its extensive experience in consulting across a range of metaverse topics, emerges as a guide in this dynamic landscape. Our proficiency doesn't stop at merely realizing visions within the metaverse; we also assist clients in presenting and selling these projects to their internal stakeholders.

Throughout our journey, we've noticed that the key to a successful metaverse project lies in translating a client's needs into a clear vision of the solution within the metaverse. It's not just about what's possible; sometimes, it's equally crucial to understand and communicate the limitations. This transparent approach fosters trust and ensures our clients embark on their metaverse journey with clear expectations.

Our prime tool in this endeavor is our metaverse platform, Meadow. This platform has been instrumental in bridging the gap between diverse client needs and the vast possibilities within the metaverse.

With this backdrop, let's delve into some of the experiences and insights we've garnered over the years.

Real-World Challenges, Virtual Solutions

We've encountered many unique challenges and opportunities in our mission to connect businesses with the metaverse. One such memorable endeavor was with a renowned German manufacturer of personal care products. Traditionally used to hosting grand in-person town hall meetings, they faced the contemporary challenge of translating this experience into the digital realm. Using our extensive expertise in virtual production, video and audio production, and live streaming, we helped them bridge this divide. The result was an engaging event within our metaverse platform 'Meadow.' Attendees were drawn into the experience for an impressive 1.5 hours of a 2.5-hour event. Integrating a live-streamed keynote from the board of directors added an authentic touch, blurring the lines between the tangible and the virtual.

But the journey through the metaverse isn't without its challenges. While the digital natives among us intuitively navigate these spaces, others often find themselves in unfamiliar territory. Simple mechanics, like the 'WASD' movement commands, can seem alien. Recognizing these challenges, we've been dedicated to refining our user interface, ensuring it remains welcoming and accessible for everyone.

In another instance, we embarked on a project to virtually recreate a conference center, working from highly detailed architectural plans. The intricacy of this task was substantial, but with our cutting-edge software, we transformed what seemed like an uphill task into an achievable goal, finalized in just a few hours.

Beyond the Familiar: Embracing Infinite Possibilities

The beauty of the metaverse is its inherent freedom. While there's a natural tendency to replicate our physical world, the metaverse offers a canvas where the only limit is imagination. Why confine us to the known when we can explore the possibility of meetings on untouched beaches or vast lunar landscapes?

Moreover, the adaptability of 'Meadow' means its potential applications span numerous sectors. Educational institutions can foster interactive learning environments, retailers can envision immersive showrooms, and healthcare professionals can consider new avenues for patient interaction.

In our journey at Bizzlogic, we've realized that understanding a vision is just the beginning. The real magic lies in molding this vision onto the expansive canvas of the metaverse, striking a balance between familiarity and innovation.

As the metaverse continues evolving, our mission remains clear: to guide, explore, and co-create. Whether it's reimagining showrooms, redefining onboarding sessions, or even melding the tangible with the digital, we're on this journey, eager to see where it takes us.

If you're curious about the metaverse and its possibilities, I encourage you to dive deeper, ask questions, and explore. The landscape is vast, and there's so much more to discover.

Johannes Crilly

Johannes is the Business Development Lead at Bizzlogic. He has over 8 years of experience in project development in immersive tech (XR and Metaverse). In that role he handled XR many projects from client acquisition and project development to roll out. Johannes also has a background in destination marketing with 5 years of experience in account management for Travelzoo, handling international tourist boards and destination marketing organisations.‍

August 9, 2023