Through virtual worlds we have the possibility to meet with our customers and business partners worldwide from our own office and participate in virtual events and trade fairs that can take place parallel to the actual events.
The opportunities created by Avatar Events are very diverse and will shape our future.
2021, the consumer goods giant Procter & Gamble has partnered with Bizzlogic to reinvent a digital version of LifeLab, which will launch at CES. The brand new immersive virtual platform invites media, partners, entrepreneurs and consumers worldwide to explore P&G brand innovations and its citizenship stories. P&G's LifeLab is at the forefront of innovation in brand engagement and is a new way to explore immersive narrative stories and put the consumer at the centre of the experience.
LifeLab presented two brand experiences - OralB iO and home care products such as Microban, Cascade and Febreze along with a 50L Home Sustainability experience. The P&G LifeLab theatre hosted the P&G Ventures Innovation Challenge, leadership panels and brand presentations.
Bizzlogic’s platform provided a professional environment for extensive virtual tours, conversation and planned events. During the three days, the P&G LifeLab hosted over 4,000 visits with 400 simultaneous visitors in avatar form who mingled and interacted with P&G staff and brand experiences. Four metaverses and dedicated VIP servers guaranteed an enjoyable and focused experience for every visitor and partner in these custom-tailored LifeLab and brand environments.
The collaboration went on in 2022. For the most recent Consumer Electronics show the P&G LifeLab was enhanced by even more immersive and gamified brand experiences for brands such as Gillette, Crest, Beauty and many more.
For more information about P&G LifeLab, please visit PGLifeLab.com
contact@bizzlogic.de
+49 (0) 40 228 526 680
Showroom VRHQ
Am Sandtorkai 27
20457 Hamburg
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